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News and insights for independent restaurant owners

The Restaurant Brief

This Week
Waiting until you're in the weeds to hire is how you end up paying whatever someone asks and settling for whoever shows up. The restaurants that consistently hold labor cost keep a short list of candidates warm at all times, not because they need someone today, but because they will. Set up one simple system this week. A standing Indeed post, a referral bonus your current staff knows about, a folder of applications you actually revisit. Desperate hiring is expensive hiring.
If your W-2s and 1099s go out in January without anyone checking the underlying payroll data right now, you are rolling the dice on IRS penalties that start at $60 per return and compound fast. This is especially true if you had turnover, tipped employees, or paid any contractors this year. Pull your payroll reports before December closes and make sure what you filed for withholding matches what you actually paid out. One hour with your bookkeeper now is cheaper than a notice letter in March.
People are eating later than they used to, and third-party delivery demand after 9 p.m. has grown enough that ignoring it is a real revenue decision, not just a lifestyle one. If you are closing the kitchen at 8 because that is when things got slow in 2019, that assumption is worth testing against your actual delivery data today. You do not have to staff a full crew. You need to know whether a reduced late menu with two people on could cover its own costs and then some.
A lunch bundle works because it solves a time and value problem at noon. At 3 p.m., your guest has a completely different problem, and a $14 combo with fries is not the answer to it. If you are trying to build afternoon traffic, the bundle needs to fit that occasion. Something smaller, something snackable, something that does not feel like a full commitment. The guests are there if the offer makes sense for the moment. ---
Know Your Numbers

Attachment Rate This is the percentage of your guests who buy something beyond their main item. A drink, a side, a dessert, an add-on. If ten tables come in and only four of them order anything past their entree, your attachment rate is 40%. That number matters right now because your guest counts are not growing the way they were, and raising prices has a ceiling. The money left in your current customer base is in the second and third item. A full-service restaurant doing $800 in covers on a Friday night can add $100 to $150 to that number with no new guests if the table is offered a drink on arrival and a dessert before the check drops. Check your POS for average items per ticket and compare this month to this time last year. If that number is flat or down, your team is leaving money on every table. This week, pick one item. One. Tell your staff what it is, why it's good, and that you want to hear them mention it. Run it for five shifts and check your average ticket against last week. That is the whole exercise. ---

The Brief
This week's takeaway
Go into your POS today and pull average items per check for the last 30 days. If it is below 2.5, your next revenue gain is not a new customer. It is already sitting at your tables.

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