People are finding restaurants through short video and social posts before they ever look at Yelp or Google Maps, and if you're not putting content out, you're invisible to a chunk of your potential guests. This isn't about going viral. It's about showing up consistently enough that people recognize your name when they drive by. Pick one platform your guests actually use, post three times this week, and treat it like a line position. Someone owns it, it gets done, it doesn't get skipped.
State legislatures are moving fast on algorithmic pricing rules, and if your POS or third-party delivery platform is adjusting prices based on customer data, you may be building a liability without knowing it. The law is still forming, but "I didn't know the software was doing that" is not a defense. Pull your agreements with any platform running dynamic pricing and find out exactly what variables are triggering price changes on your menu.
If you're in a buying group or co-op for food purchasing, someone is managing the vendor relationships and the rebates, and you are trusting them completely. That trust should be verified. Ask for a copy of the governance documents and find out whether an independent party audits the rebate and vendor fee arrangements. If the answer is no, or if no one can tell you, that's the answer.
AI tools are getting sold hard right now and the pitch is usually labor savings, but a bad rollout costs you more than it saves when your staff stops trusting the system and your guests feel the friction. Start with something that doesn't touch the guest or the line directly. Inventory forecasting, scheduling drafts, invoice processing. Run it alongside your current process for sixty days and see if the numbers actually get better before you let it anywhere near ordering or service. ---